Persaingan Waralaba Makin Ketat, Prima Freshmart Perkuat “Brand”
25 September 2019
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Persaingan Waralaba Makin Ketat, Prima Freshmart Perkuat “Brand”
Presiden RI, Ir. H. Joko Widodo berikan arahan

JAKARTA, PRINDONESIA.CO – Konsep baru tersebut menunjukkan Prima Freshmart sebagai tempat berbelanja kebutuhan makanan yang khusus memberikan produk-produk berkualitas (specialty store) mulai dari ayam, telur hingga makanan beku, juga modern. Selain menyuguhkan informasi umum seputar jenis ayam, kreasi mengolah daging ayam dan telur, pengunjung juga mendapatkan nilai lebih karena berkesempatan mendapat edukasi mengenai proses pembekuan ayam segar berteknologi tinggi.

“Semoga melalui langkah ini, kami dapat menginspirasi pelanggan untuk membeli, mengolah dan menyajikan makanan berbahan dasar ayam serta telur yang berkualitas untuk keluarga,” ujar CEO Charoen Pokphand.

Selama proses rebranding ini Prima Freshmart didampingi oleh DM ID, perusahaan konsultan branding. Managing Director DM ID Almira Shinantya mengatakan, pengalaman berbelanja memang menjadi faktor penentu, khususnya bagi industri waralaba yang secara aktif bersentuhan dengan konsumen. “Perlu strategi brand yang jelas dan kuat untuk membentuk persepsi yang tepat terhadap brand kita. Serta, mampu membentuk ikatan emosional terhadap konsumen,” imbuhnya. (mai)

 

 

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