Berkomitmen mendorong peran dan kompetensi PR, Majalah PR INDONESIA menyelenggarakan workshop bertema “The Power of Brand Journalism, Story Telling, and Public Speaking to Improve Corporate Reputation”. Agenda ini berlangsung selama dua hari, 24 – 25 Mei 2016.
Workshop ini dihadiri empat pembicara. Mereka adalah Public Affairs & Communication Director PT Pfizer Indonesia Widyaretna Buenastuti, PR Manager PT Adhya Tirta Batam Enriqo Moreno Ginting. Keduanya berbagi kisah upaya yang dilakukan perusahaannya dalam story telling untuk membangun brand awareness dan reputasi, hingga memainkan viral di media sosial.
Selain itu, ada Managing Director Imogen PR Suharjo Nugroho dan Marketing PR Manager PT HM Sampoerna Tbk Mandra Pandelaki yang mengupas teori dan isu terkini, hingga berbagi pengalaman tentang praktik brand journalism. Sementara Ika Sastrosoebroto, founder dan President Director Prominent PR, berbagi tips dan trik tentang public speaking. (rtn)
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