Ada yang menarik dari cara Traveloka memaknai tanggung jawab perusahaan (corporate social responsibility). Bagi unicorn startup yang bergerak di bidang teknologi penyedia jasa yang berkaitan erat dengan travel dan gaya hidup tersebut, CSR adalah komunikasi itu sendiri. Dia mendarah daging di setiap lini dan aktivitas bisnis perusahaan.
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