Pengukuran program komunikasi tidak hanya berdasarkan data jangkauan audiens semata. PR harus mampu menganalisis outtakes dan impact yang dihasilkan. Melalui kerangka AMEC, praktisi PR dapat melakukan pengukuran program komunikasi yang strategis dan terarah.
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File: /data/application/m.prinsonesia.co/ideas/application/controllers/Detail.php
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